Photography Accessories Brand

Background
Revenue at onboarding was modest. Within a year of working with us, revenue scaled significantly.

Our Strategy

1. Product Demand Testing: Identified unique products for photoshoots. Tested 40+ products for traction among photographers.

2. Target Audience Testing: Focused on Indian audience with “Photographers” as a core keyword.

3. Creative Testing: Carousel ads worked best. Tested multiple creatives, improved ROAS.

4. Organic Branding: Used for additional reach.

Scaling the Campaigns

• Introduced Catalogue Ads

• Promoted large-quantity products with creative angles

• Combined best-sellers with target products for more visibility

Advanced Scaling

• Leveraged Advantage+ Shopping Campaigns

• Promoted product categories instead of individual products → higher success

• Result: 30% revenue growth in 2023

2024 Adaptation

• Changed ad structure to fit market needs

• Focused on large volume products for higher revenue