How did AAM B-School make 10+ admissions within 2 months using Organic Branding + Paid Ads?
The Approach
We took a two-step approach. Since the timeframe was limited, we launched Organic Branding and Lead Generation campaigns simultaneously.
Understanding the Client
USPs of the school:
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Earn while you learn
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Pay after Placements
We defined the buyer persona and created content around the USPs and student life.
Organic Branding
Built trust by showcasing:
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Student life post-college
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Job placements
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Internships
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Life inside the college
Paid Ads
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Created Reels with lead generation CTAs
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Initially drove leads to WhatsApp → many unqualified
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Switched to Landing Page Funnel → filtered unqualified leads
Result
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Qualified leads started flowing
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Converted multiple admissions in <2 months
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Generated 20X ROAS in 30 days
